Bring Physique 57 to your country

About Physique 57
Since 2006, Physique 57 has been at the forefront of boutique fitness. Our proven fitness method, high-energy atmosphere, passionate co-founders and experienced corporate team have propelled Physique 57 to the pinnacle of the fitness industry.

With studios in New York City, Beverly Hills, Dubai, Bangkok, and Mumbai, along with our popular Video on Demand platform, Physique 57 has an expanding global fan base. Across the world, the company is not only highly regarded for its dynamic, innovative and challenging technique, but is also equally admired for its customer experience delivered by a welcoming and engaging client service team.

Our story
How it works

The Opportunity
Physique 57 is looking for international partners to replicate our renowned fitness experience in world class destinations across the globe.

Physique 57 international franchising is focused on arming our partners with the best possible business model for their market(s) in order to support the efficient and effective delivery of the Physique 57 method.

Our experienced team offers guidance in the areas of real estate, construction and design, training, marketing and launch coordination.

Teacher Training
The Physique 57 training team has over 50 years combined experience. Instructor trainees from around the world convene in New York City for a comprehensive training program that sets them apart from others in the fitness industry. Clients in every city are amazed by our certified instructors’ creativity, professionalism, musicality, knowledge and endless inspiration.

Teachers have access to a variety of content-rich documents, videos, and manuals to fully prepare them to run an effective, safe, fun and motivating class for your clients. These tools include:

  • Choreography and postures/positions
  • Study of anatomy, alignment and proper positioning techniques
  • Music and musicality training
  • Inspiration training

Purpose, Promise, Values:

Physique 57 Purpose
To unleash the unlimited potential in those we touch.

Physique 57 Promise
To always go above and beyond to deliver an extraordinary and unique client experience.

Physique 57 Values
Across our network of studios, we adhere to strict CORE VALUES.

Physique 57 has an enviable corporate culture described as team oriented, respectful, fun, supportive and results focused. Our team of energetic, driven and creative trailblazers are expected to be honest, open-minded and committed. They strive for excellence. We expect the same from our Licensees.


  1. Be HUMBLE
  2. Aspire to GROW and LEARN
  3. Aim high, think BIG, take risks
  4. Have FUN
  5. Challenge the organization to IMPROVE and EVOLVE
  7. Deliver an outstanding client experience EVERY DAY
  8. Celebrate SUCCESS and each other’s ACCOMPLISHMENTS
  9. Be INFLUENTIAL. Make an IMPACT. Our work CHANGES lives!


The Right Fit
By becoming an international licensee, you will combine your business acumen with your passion for fitness to create an intimate, yet high energy, destination for clients to unleash their unlimited potential.

Ideal licensee attributes:

  1. Ability to represent a luxury brand
  2. Experience working in a client facing capacity: welcoming and dynamic personality
  3. Management experience
  4. Passion for health, wellness and exercise
  5. Sincere interest in enhancing the well-being of women
  6. Full time commitment to the business
  7. Access to a large network of women/potential clients; socially active
  8. Excellent references
  9. Extensive knowledge of local trends preferably garnered through long term residence
  10. Significant net worth or proven access to capital


Case Study


Partnering with Maryam Fattahi Salaam, a Physique 57 loyalist, lifelong Dubai resident, and attorney, Physique 57 launched its first international location in the summer of 2013 in Dubai.

Maryam was hooked after taking her first Physique 57 class in New York City. Certain that the combination of charismatic instructors, unparalleled method and incredible results would have her beloved city hooked, Maryam took action. She contacted Jennifer Vaughan Maanavi and Tanya Becker, co-founders of Physique 57, with her proposal for a Physique 57 in Citywalk, Dubai’s newest and most vibrant retail destination nestled in the heart of Jumeirah.

Maryam along with her instructors, worked with Jennifer and Tanya, and the Physique 57 management team, to create a world class business. With comprehensive management and instructor training; sales, marketing and branding support; site selection, design and facilities direction; and studio staffing and management guidance, the Dubai team had specialized tools to launch a ground breaking fitness boutique.

The Dubai studio was an immediate success among the UAE community and because of regularly sold out classes, they opened a second studio in June 2015 in the Al Thanya Mall.


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